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Announcement of a master/project thesis: Active City Innovation: Analyse Social Media Dance

Subject/question: Analysis of aspects of self-presentation on social media apps and the transfer of these to physically placed sociotechnical systems for promoting physical activity


Public spaces, dance, sound installation, physical activity, socio-informatics, social-media, application, online research


The SINN-i sub-project Active City Innovation researches how urban spaces can become attractive places for movement. The reduction of inner-city green spaces and open spaces is one of many barriers that prevent people from moving around more. The development, implementation and evaluation of 12 experimentation scenarios for the promotion of physical activity will result in a handbook that will make it possible to implement the developed scenarios in other cities. The different topics will be carried out by partners from Germany, Great Britain, Spain, Japan and South Africa. The University of Siegen researches the scenario of Public Dancing. Dancing can have a different meaning for everyone, whether it is joy, discipline, body control or the expression of rhythm and creativity in connection with body language. Especially in the digital world, dancing is becoming increasingly important. The video application TikTok alone, which motivates users to record short music videos of themselves, was one of the world’s largest services with 800 million users in 2019. Although so many people use this form of presentation in the digital world, we no longer find people dancing together in analog public spaces. This work will explore the question of what motivates people to present themselves to a broad audience of millions and what experiences can be derived from this. How can this motivation be brought into the public space to make people dance together?

Questions to answer in the master/project thesis:

  • Why do people dance on social media applications?
  • How can data be collected for the requirements analysis?
  • How can people of different age groups be motivated to participate?
  • What is the concrete implementation of the new system?


  • Ability to work independently, commitment and enjoyment working in a team
  • Communicative and willing to work with users
  • Interest in participatory approaches (Participatory Design, Community Based Participatory Research)
  • Previous experience in qualitative and empirical work
  • Independent development of a prototype

For more information:

David Struzek (david.struzek@uni-siegen.de)

Jun.-Prof. Dr. Claudia Müller (Claudia.Mueller@uni-siegen.de)


Students of the HCI, WI or related courses.

As a project thesis also possible with multiple participants.

Start:As of now.

Further information about Active City Innovation: